

Your ads can appear on specific websites or placements that you choose, or on websites based on the targeting methods that you choose, such as keywords, placement, audiences, and topics.ĭisplay ad formats- Here's a list of ad formats you can use on the Display Network: Showing your ads on websites across the Internet- You can also choose to show your ads to people as they browse the web. They prominently display information about your business, such as a phone number, location, or links. You can also use ad extensions with text ads. Search ad formats- The simplest and most common kind of search ad, text ads are made up of headline text, a description, and a display URL. To understand how your ads are shown you can choose different formats: Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI. AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business. You decide how much each click is worth and how much you want to spend each month. You only pay when someone clicks on your ad.

You control the budget and decide where your ads appear - locally, regionally, and nationally.
Adwords editor add locations download#

You’ll only pay when someone clicks your ad. And you can choose how much you spend per month, per day, and per ad. Target your ads- For targeted campaigns these are the key points to keep in mind:Ĭontrol your costs- AdWords gives you control over how you spend your money.

AdWords allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices - desktops, laptops, tablets, and smartphones. And you can track whether those people clicked your ads. Online advertising allows you to show your ads to the people who are likely to be interested in your products/services, while filtering out who aren't. AdWords is “ Googles Online Advertising Platform” that can help you drive interested people to your website.
